3D product explorer
Rotate, zoom and inspect relevant components from every useful perspective.
Interactive sales tool
3D product
Let customers configure models, materials and options themselves in an interactive 3D product configurator.
Subsurface turns technical product data into a visual sales tool for your website, customer meetings and exhibition floor.
In brief
What is a product configurator?
A product configurator is a digital tool that lets customers select product variants and immediately see the result. This can include models, dimensions, materials, colours, accessories and technical options.
For complex B2B products, a configurator does not replace the sales team. It makes every conversation more concrete, efficient and easier to understand.
- 01
Customers understand which possibilities match their requirements.
- 02
Every selected configuration is presented visually and consistently.
- 03
One tool supports marketing, sales, dealers and events.
From choice to conviction
Every variant, instantly visible
Replace disconnected tables and option lists with a product that responds to every choice.
We combine real-time 3D, clear interaction and accurate configuration rules. Users see what is possible and understand why a solution fits.
What we build
One configurator for the entire customer journey
From initial orientation to technical detail, we align content, interaction and implementation with your sales process.
Options and configuration rules
Show only valid combinations in a flow that matches how customers make decisions.
Materials and colours
Present finishes and colour variants immediately without photographing every version.
Website integration
Responsive and technically aligned with your existing website and digital customer journey.
Sales and touchscreen
A persuasive presentation for advisers, dealers, showrooms and exhibitions.
Scalable 3D foundation
Reuse the same product models later for AR, animation and new applications.
Our approach
How we build your product configurator
We do not start with technology. We start with the decision your customer needs to make.
01 · Scope
Product and sales objective
We align users, channels, product variants and commercial objectives.
02 · Structure
Data and choice logic
We translate options, dependencies and exceptions into a clear configuration.
03 · Experience
3D and interface
We design visual style, interaction and real-time presentation as one experience.
04 · Implementation
Testing and launch
We optimise for each screen and support integration, adoption and expansion.
Where it works
When is a product configurator the right fit?
The greatest value appears when your product can do a great deal, but those possibilities do not fit into one image or conversation.
- 01
Many models and optionsCustomers need to compare variants without losing the overview.
- 02
Large or technical productA physical demonstration is expensive, impractical or not always possible.
- 03
Complex sales conversationSales teams need one clear and technically consistent explanation.
- 04
Multiple sales channelsThe same visual foundation must work online, with dealers and at events.
Case study
Stertil makes heavy equipment digitally sellable
For Stertil, we developed a visual foundation for product exploration, touchscreen presentations, animation and sales content.
View the Stertil case studyFrequently asked questions
About product configurators
Clear answers to the first questions about scope, files and implementation.
How much does a product configurator cost?
The investment depends on the number of products and options, required 3D models and integrations. After a technical intake, we provide a clear scope and estimate.
Which files do you need?
CAD files, technical drawings, product photography and an overview of the available options are a strong starting point. We can create and optimise missing 3D models.
Can it be integrated into our existing website?
Yes. We can integrate the configurator as a responsive web experience and use the same experience for sales presentations or touchscreens.
Can the configurator be expanded later?
Yes. We build the product structure modularly so new models, materials, options and applications can be added later.
How long does development take?
That depends on the available product data and the complexity of the configuration rules. After the intake, you receive a phased schedule from prototype to launch.
Next step
A product configurator for your product?
Show us what you sell and how customers choose today. Together, we will determine the right configurator.