Vision
From lifting systems and climate technology to industrial automation, offshore equipment, steel production and shipbuilding.
We understand
the technology. Then
we make it visible.
Why Subsurface
We help innovation
sell
Innovative products deserve to be seen and valued. Too often, their real value remains hidden.
Subsurface exists to change that with visual sales tools created specifically for companies that develop and sell innovative products.
In short
Mission
Visual sales tools for product innovators
Promise
We make innovation sellable
Principle
Clarity first
Our values
What we stand for
Three principles that guide how we collaborate, grow and approach technical challenges.
Lasting relationships
We are welcoming and do what we promise. We remain available long after delivery.
Helping everyone grow
We work alongside your team, ask the difficult questions and take the answers seriously.
Nothing is impossible
We are curious about how your product works and do not stop until you are proud to show it.
Our team
People who understand technology and breathe creativity
A complete team of animators, developers, art directors, strategists and engineers, all under one roof.
Project lead
Nienke de Korte
Marketing strategist
Senem Akyar
Marketing strategist
Andrea Perez
3D animator
Joe Kamerling
3D animator
Rogier den Hoed
3D animator
Sander van Mastbergen
3D animator
Niels Bolle
Lead developer
Remy Konings
Pipeline TD
Yves Adam
Developer
Liviu Trifan
Creative director
Ovidiu Stanciu
Everything under one roof
Art direction
From first idea to a recognisable visual style.
We define the form, atmosphere and visual language that make your product story strongest.
3D modelling
Photorealistic models with attention to every technical detail.
From CAD data to materials, light and environment, we build a digital version of your product that convinces at every scale.
Animation & motion
We make operation, assembly and innovation visible in motion.
From product film and technical explanation to campaign video and scroll animation.
Interactive
Digital product experiences customers can explore themselves.
We develop configurators, apps and web tools that let users rotate, choose, compare and experience your product.
AR / VR
Bring products to full scale anywhere.
Augmented and virtual reality make large, complex or future products tangible at the office, with customers or at a trade show.
Technical understanding
We begin with how it works, not with the image.
Our specialists read technical drawings, talk to engineers and ask the right questions, making both the image and the story accurate.
Our story
From visualisation to visual sales tools
Decades of experience in 3D, animation and interactive technology come together in Subsurface.
Late 1990s
Beeldenfabriek begins
What starts as a creative studio becomes the foundation for visual and technical expertise that continues to grow.
2002
The first 3D visualisations
The first architectural 3D visualisations mark the beginning of a specialism in digital imagery, materials, light and photorealism.
2011
Products enter the picture—and start moving
Experience expands into product visualisation and 3D animation, revealing not only appearance but also operation and motion.
2014–2015
From looking to experiencing
Early VR and stereoscopic applications turn 3D into a spatial experience and open new ways to experience products and environments.
2022–2024
3D becomes interactive
Real-time 3D and web technology let users discover, navigate and make choices in interactive digital experiences.
2026
Subsurface launches
Visual sales tools for product innovators—a dedicated name for years of expertise in products, technology and visualisation.
Shall we meet?
You will speak with someone who understands your language: technology and creativity in one conversation.